Student workbook for Public relations writing : principles in practice /
By: Treadwell, Donald
Title By: Treadwell, Jill B
Material type:
BookPublisher: Thousand Oaks, Calif. ; London : Sage, 2005.Edition: 2nd ed.Description: 162 p. ; 28 cm.ISBN: 9781412914444 (pbk.); 1412914442 (pbk.)Program: MMC930 MMC931 MMC932 MMC933Subject(s): Public relations -- Authorship | Public relations | Business writing | Management and Business StudiesDDC classification: 659.2
Summary:
Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may `work' as they complete assignments. These clients include both commercial and non-profit organizations. A new `Research' section bridges the gap between clients and the real world of the student's college city or region so that clients can be `localized' to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 TR ST (Browse shelf) | Available | T0047928 |
Total holds: 0
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| 659.2 TE EX Exploring public relations | 659.2 TE EX Exploring public relations : | 659.2 TH PU The public relations handbook | 659.2 TR ST Student workbook for Public relations writing : principles in practice / | 659.2 WA EV Evaluating public relations : a guide to planning, research and measurement / | 659.2 WA ST Strategic management communication : for leaders / | 659.2 WI PU Public relations : strategies and tactics / |
Previous ed.: Boston, Mass. : Allyn & Bacon, 2000.
Formerly CIP. Uk
MMC930 MMC931 MMC932 MMC933 UOWD
Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may `work' as they complete assignments. These clients include both commercial and non-profit organizations. A new `Research' section bridges the gap between clients and the real world of the student's college city or region so that clients can be `localized' to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.