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Public relations cases /

By: Hayes, Darrell C
Title By: Hendrix, Jerry A | Kumar, Pallavi D
Material type: BookPublisher: Australia : Wadsworth/Cengage Learning, c2013.Edition: 9th ed.Description: xxi, 425 p. ; ill. : 23 cm.ISBN: 9781111836825Program: MMC930; MMC931; MMC932; MMC933Subject(s): Public relations -- United States -- Case studies | Publicity -- Case studies
Summary:
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		659.2 HA PU (Browse shelf) Available T0024555
REGULAR University of Wollongong in Dubai
Main Collection 		659.2 HA PU (Browse shelf) Available T0047929
Total holds: 0

Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010.

Jerry A. Hendrix appears as the first named author in the earlier eds.

Includes bibliographical references and index.

MMC930; MMC931; MMC932; MMC933

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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