The public relations writer's handbook : the digital age /
By: Aronson, Merry
Title By: Spetner, Don | Amos, Carol
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2007.Edition: 2nd ed.Description: xvi , 349 p. : ill. ; 24 cm.ISBN: 9780787986315 (cloth)Subject(s): Public relations | Public relations -- Authorship | PublicityDDC classification: 659.2
Summary:
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 AR PU (Browse shelf) | Available | T0047952 |
Total holds: 0
Includes bibliographical references (p.329-333) and index.
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.