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Inside Steve's brain / Leander Kahney.

By: Material type: TextTextPublication details: New York : Portfolio, c2009.Edition: Expanded edDescription: 310 p. ; 19 cmISBN:
  • 9781782390398
  • 1591842972
Subject(s): DDC classification:
  • 338.7/61004/092 22
LOC classification:
  • HD9696.2.U62 J636 2009
Contents:
Focus : how saying "no" saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.
Summary: Discusses the personality and career path of Steve Jobs, co-founder of Apple Computer, Inc., and examines how by utilizing his colorful personality traits and principles in his business models, he became a self-made millionaire.
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Holdings
Item type Current library Call number Status Date due Barcode
ON ORDER University of Wollongong in Dubai On Order 338.761004092 KA IN (Browse shelf(Opens below)) Ordered T0048644

Discusses the personality and career path of Steve Jobs, co-founder of Apple Computer, Inc., and examines how by utilizing his colorful personality traits and principles in his business models, he became a self-made millionaire.

Includes bibliographical references (p. [291]-302) and index.

Focus : how saying "no" saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.

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