Essential guide to marketing planning /
By: Wood, Marian Burk
Material type:
BookPublisher: Harlow, Eng. ; New York, NY : Pearson Financial Times, c2010.Edition: 2nd ed.Description: xx, 303 p. : ill. ; 25 cm.ISBN: 9780273725763 (pbk.)Subject(s): Marketing -- PlanningDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WO ES (Browse shelf) | Available | T0048103 |
Total holds: 0
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| 658.802 WE SA Sales and marketing the six sigma way / | 658.802 WI ST Strategic marketing management : planning, implementation and control / | 658.802 WI ST Strategic marketing management : planning, implementation and control / | 658.802 WO ES Essential guide to marketing planning / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / |
Includes index.
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.