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Ninja innovation : the ten killer strategies of the world's most successful businesses /

By: Shapiro, Gary
Material type: BookPublisher: New York : William Morrow, c2013.Edition: 1st ed.Description: xi, 244 p. ; 22 cm.ISBN: 9780062242327; 0062242326Subject(s): Success in businessDDC classification: 650.1 Online resources: Location Map
Summary:
The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most innovative companies to reveal why success depends on following the ninja credo: creating a "killer strategy" with defined goals, flexibility, and a focus on innovative thinking.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
650.1 SH NI (Browse shelf) Available T0048247
Total holds: 0

Includes bibliographical references (p. [229]-236) and index.

Introduction: The way of the ninja -- Your goal is victory -- Your strike force -- In war, risk is unavoidable -- Prepare for battle -- The art of war -- The ninja code -- Ninjas break the rules -- Innovate or die -- An army of ninjas -- The shadow warrior -- Epilogue: The international CES killer strategy.

The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most innovative companies to reveal why success depends on following the ninja credo: creating a "killer strategy" with defined goals, flexibility, and a focus on innovative thinking.

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