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Introduction to electronic commerce /

Title By: Turban, Efraim | King, David | Lang, Judy | Lai, Linda | Pollard, Carol | Turban, Deborrah C | Volonino, Linda | Seballos, Ivan C
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd ed.Description: xlii, 495 p. : ill. ; 26 cm.ISBN: 9780136109235; 0136109233 (pbk.)Program: TBS934Subject(s): Electronic commerceDDC classification: 658.8/72
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.872 TU IN (Browse shelf) Available T0048365
REGULAR University of Wollongong in Dubai
Main Collection
658.872 TU IN (Browse shelf) Available T0048366
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.872 TU IN (Browse shelf) Available T0048367
Total holds: 0

Includes bibliographical references and index.

Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.

TBS934

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