Introduction to electronic commerce / Efraim Turban ... [et al.].
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 p. : ill. ; 26 cmISBN: - 9780136109235
- 0136109233 (pbk.)
- 658.8/72 22
- HF5548.32 .T87 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 TU IN (Browse shelf(Opens below)) | Available | T0048365 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 TU IN (Browse shelf(Opens below)) | Available | T0048366 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.872 TU IN (Browse shelf(Opens below)) | Available | T0048367 |
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| 658.872 TU EL Electronic commerce 2012 : | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce and social commerce | 658.872 TU SO Social media marketing / |
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
TBS934
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