Introduction to electronic commerce /
Title By: Turban, Efraim | King, David | Lang, Judy | Lai, Linda | Pollard, Carol | Turban, Deborrah C | Volonino, Linda | Seballos, Ivan C
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd ed.Description: xlii, 495 p. : ill. ; 26 cm.ISBN: 9780136109235; 0136109233 (pbk.)Program: TBS934Subject(s): Electronic commerceDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 TU IN (Browse shelf) | Available | T0048365 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 TU IN (Browse shelf) | Available | T0048366 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.872 TU IN (Browse shelf) | Available | T0048367 |
Total holds: 0
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| 658.872 TU EL Electronic commerce 2012 : a managerial and social perspective / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce / | 658.872 TU IN Introduction to electronic commerce and social commerce | 658.872 TU SO Social media marketing / |
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
TBS934