The stuff you can't bottle : advertising for the global youth market /
By: Adz, King [author.]
Material type: BookPublisher: London : Thames & Hudson, c2013Description: 342 p : ill. (some col.) ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780500290750 (pbk.)Subject(s): Young adult consumers | Marketing | Young adults -- Attitudes | Young adults -- Conduct of life | Subculture | Management and Business StudiesDDC classification: 658.8340842Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8340842 AD ST (Browse shelf) | Available | T0048594 |
, Shelving location: Main Collection Close shelf browser
658.83402856312 SZ SO Social media data mining and analytics | 658.834082 QU WH What shes not telling you : why women hide the whole truth and what marketers can do about it / | 658.834083 LI BR BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / | 658.8340842 AD ST The stuff you can't bottle : advertising for the global youth market / | 658.8340846 CO LO The longevity economy : | 658.8342 AR CO Consumers / | 658.8342 BA CB CB5 : the CB solution |
Includes index.
You can't bottle it, you can't Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world. Through eighty-eight topics, King Adz shares his unique insights into the lives of young people around the globe. From North America, Brazil, and Europe to Russia, China, India, Hong Kong, South Africa, and beyond, his research has taken him to skate parks, clubs, music festivals, and street art events. His focus is on sixteen- to twenty-four-year-olds, but the trends that originate with this age group reverberate through a far wider demographic. Case histories of stand-out campaigns and brands-Vans, Stüssy, Levi's, and others-are included as well as interviews with advertising executives who have succeeded in this notoriously tricky market.