Includes index.

Also issued online.

As people use mobile devices more and more, every business-from restaurants to banks to retailers-is discovering that how they use social technologies, the mobile Internet, and cloud computing can make the stark distinction between business success and failure. The bottom line for your bottom line? It's no longer possible to make social mobile cloud strategy an afterthought in your business plan. Thought-provoking and informative, Business Models for the Social Mobile Cloud reveals: Why your success will depend on how you change your behavior Perspective is everything: You're not just selling goods. You're offering an experience to consumers. Why big-picture thinkers survive the game How to compete with yourself and collaborate with business rivals The crucial skills for success in the twenty-first century Grow mobile media business models that pump up revenue. Knit an entire ecosystem of employees, partners, and consumers into a rich data resource and collaborative network. Stay relevant for at least the next fifty years. Do it all with the visionary guidance found in Business Models for the Social Mobile Cloud.