ROI of $ocial media : how to improve the return on your social marketing investment /
By: Powell, Guy R
Title By: Groves, Steven | Dimos, Jerry
Material type:
BookPublisher: Singapore : John Wiley & Sons (Asia), c2011.Description: xviii, 289 p. : ill. ; 24 cm.ISBN: 9780470827413 (hbk.); 0470827416 (hbk.)Other title: ROI of social media | Return of investment of social media.Subject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketingDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PO RO (Browse shelf) | Available | T0048898 |
Total holds: 0
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| 658.802 PA CO Contemporary issues in marketing and consumer behaviour / | 658.802 PE SU Sustainable enterprise : a macromarketing approach / | 658.802 PE TW The 20 Ps of marketing : a complete guide to marketing strategy / | 658.802 PO RO ROI of $ocial media : how to improve the return on your social marketing investment / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / |
Includes bibliographical references (p. 279) and index.