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ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Material type:
TextPublication details: Singapore : John Wiley & Sons (Asia), c2011.Description: xviii, 289 p. : ill. ; 24 cmISBN: - 9780470827413 (hbk.)
- 0470827416 (hbk.)
- ROI of social media
- Return of investment of social media
- 658.802 22
- HF5415.1265 .P69 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PO RO (Browse shelf(Opens below)) | Available | T0048898 |
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| 658.802 PA CO Contemporary issues in marketing and consumer behaviour / | 658.802 PE SU Sustainable enterprise : | 658.802 PE TW The 20 Ps of marketing : | 658.802 PO RO ROI of $ocial media : | 658.802 PR ST Strategic marketing : | 658.802 PR ST Strategic marketing : | 658.802 RE ST Strategic marketing : |
Includes bibliographical references (p. 279) and index.
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