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ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

By: Contributor(s): Material type: TextTextPublication details: Singapore : John Wiley & Sons (Asia), c2011.Description: xviii, 289 p. : ill. ; 24 cmISBN:
  • 9780470827413 (hbk.)
  • 0470827416 (hbk.)
Other title:
  • ROI of social media
  • Return of investment of social media
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.1265 .P69 2011
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 PO RO (Browse shelf(Opens below)) Available T0048898
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.802 PA CO Contemporary issues in marketing and consumer behaviour / 658.802 PE SU Sustainable enterprise : 658.802 PE TW The 20 Ps of marketing : 658.802 PO RO ROI of $ocial media : 658.802 PR ST Strategic marketing : 658.802 PR ST Strategic marketing : 658.802 RE MA Marketing :

Includes bibliographical references (p. 279) and index.

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