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ROI of $ocial media : how to improve the return on your social marketing investment /

By: Powell, Guy R
Title By: Groves, Steven | Dimos, Jerry
Material type: BookPublisher: Singapore : John Wiley & Sons (Asia), c2011.Description: xviii, 289 p. : ill. ; 24 cm.ISBN: 9780470827413 (hbk.); 0470827416 (hbk.)Other title: ROI of social media | Return of investment of social media.Subject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketingDDC classification: 658.802
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 PO RO (Browse shelf) Available T0048898
Total holds: 0

Includes bibliographical references (p. 279) and index.

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