The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
By: Neumeier, Marty
Title By: American Institute of Graphic Arts
Material type:
BookPublisher: Berkekley, CA : New Riders, c2006.Edition: Rev. ed., Expanded ed.Description: 194 p. : ill. ; 21 cm.ISBN: 9780321348104 (pbk.); 0321348109 (pbk.)Subject(s): Brand name products | Brand name products -- Planning | Branding (Marketing) | Brand name products | Brand name products -- Planning | MarketingDDC classification: 658.8/27
Summary:
Presents a unified theory of branding that focuses on five practices that can help companies bridge the gap between brand strategy and brand execution.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 NE BR (Browse shelf) | Available | T0048942 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Presents a unified theory of branding that focuses on five practices that can help companies bridge the gap between brand strategy and brand execution.
Includes bibliographical references (p. [180]-187) and index.
Adult Follett Library Resources.
Adult.