Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) /
By: Kerpen, Dave
Material type:
BookPublisher: New York : McGraw-Hill, c2011.Description: xii, 270 p. : ill. ; 23 cm.ISBN: 9780071762342; 0071762345Program: MARK301Subject(s): Internet marketing | Online social networks | Social media -- Economic aspects | Customer relations | Branding (Marketing) | Internet marketing | Social networking | Communication -- Economic aspects | Customer relations | Brand name productsDDC classification: 658.8/72
Summary:
A guide to business marketing on the Web, featuring steps to create and implement a social media plan and suggestions to improve customer relations, deliver value, and make a business more "likeable".
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 KE LI (Browse shelf) | Available | T0015917 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 KE LI (Browse shelf) | Available | T0048951 |
Total holds: 0
A guide to business marketing on the Web, featuring steps to create and implement a social media plan and suggestions to improve customer relations, deliver value, and make a business more "likeable".
Includes bibliographical references and index.
Adult Follett Library Resources.
Adult.
Featuring new sections on Pinterest, Instragram, Google+ and more. -- cover.
MARK301