Creativity in product innovation /
By: Goldenberg, Jacob
Title By: Mazursky, David
Material type:
BookPublisher: Cambridge, U.K : Cambridge University Press, c2002.Description: xiii, 224 p. : ill. ; 26 cm.ISBN: 9780521002493; 0521002494 (pbk.)Program: ENGG950Subject(s): Product management | Marketing -- ManagementDDC classification: 658.5/7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.57 GO CR (Browse shelf) | Available | T0049142 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.57 GO CR (Browse shelf) | Available | T0049143 |
Total holds: 0
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| 658.568 SU BM Submission writers handbook. | 658.568 SU BM Submission writers handbook. | 658.57 GO CR Creativity in product innovation / | 658.57 GO CR Creativity in product innovation / | 658.57 GU CA Case theory in business and management : | 658.57 JA MA Managing research, development and innovation : managing the unmanageable / | 658.57 KA IN Industrial innovation and firm performance : the impact of scientific knowledge on multinational corporations / |
Includes bibliographical references and index.
ENGG950 UOWD