Integrated advertising, promotion, and marketing communications /

BookPublisher: Boston : Pearson Education, 2014Edition: 6th ed.Description: xv, 466 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133126242; 0133126242Program: MARK940 MARK333 MMC928Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1

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Holdings ( 2 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 CL IN (Browse shelf)	Available		T0023957
REGULAR	University of Wollongong in Dubai Main Collection	659.1 CL IN (Browse shelf)	Available		T0049245

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MARK940 MARK333 MMC928

UOWD Library

Integrated advertising, promotion, and marketing communications /

By: Clow, Kenneth E

Title By: Baack, Donald

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