Small business : an entrepreneur's business plan
By: Hiduke, Gail P
Title By: Ryan, J. D
Material type: BookPublisher: Mason, OH : Cengage, c2014.Edition: 9th ed.Description: xv, 488 p. : col. ill. ; 27 cm.ISBN: 9781285170022Subject(s): Small business -- Management | Small business -- Management -- Case studies -- United States | New business enterprises -- Management -- Case studies -- United States | Entrepreneurship -- Case studiesDDC classification: 658.022 HI SM Online resources: Location MapItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.022 HI SM (Browse shelf) | Available | May2018 | T0058687 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.022 HI SM (Browse shelf) | Available | T0049297 |
1. Your Great Adventure. --
2. Spotting Trends and Opportunities. --
3. Opportunity Selection. --
4. Profiling Your Target Customer. --5. Reading and Beating the Competition. --
6. Location and Distribution. --
7. Marketing Promotions Overview. --
8. Start-Up Concerns and Financial Projections. --
9. Shaking the Money Tree. --
10. Legal Concerns. --
11. Build, Maintain, and Thrive with a Winning Team. --
13. Buying a Business. --
14. Investigating Franchising. --
15. Pull Your Plan Together. --
Appendix A: Fast-Start Business Plan. --
Appendix B: Annie's Business Plan Proposal. --
Appendix : Forms, Forms, Forms. --
Index.
A guide to small business enterprise by accomplished educators and entrepreneurs that helps students refine their business talents as they learn to effectively identify business opportunities, market needs, and target customers.