Branding and product design : an integrated perspective /
By: Hestad, Monika
Material type:
BookPublisher: Burlington, VT : Gower, c2013.Description: xv, 166 p. : 24 cm.ISBN: 9781409446262 (hardback : alk. paper); 9781409446279 (ebook)Subject(s): Brand name products | Product design | Branding (Marketing)DDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HE BR (Browse shelf) | Available | T0049396 |
Total holds: 0
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| 658.827 HA BR Brand failures : the truth about the 100 biggest branding mistakes of all time / | 658.827 HA BR Branding your business / | 658.827 HA TA Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / | 658.827 HE BR Branding and product design : an integrated perspective / | 658.827 HE WH What is branding? / | 658.827 HI SU Successful brand management in a week / | 658.827 HO BR Branding for nonprofits : developing identity with integrity / |
Includes bibliographical references and index.