Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

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Material type: Text

TextPublication details: New York : Random House, c2007.Description: 291 p ; 22 cmISBN:

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Summary: Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	302 HE MA (Browse shelf(Opens below))	Available		T0028963

Includes bibliographical references and index.

Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.

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