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Media, telecommunications and business strategy /

By: Gershon, Richard A
Material type: BookEdition: 2nd edition.Description: xvi, 435 p. : ill., maps ; 22 cm.ISBN: 9780415517652 (pbk.); 9780415517645 (hardback)Subject(s): Telecommunication -- Management | Mass media -- Management | LANGUAGE ARTS & DISCIPLINES / Communication Studies | SOCIAL SCIENCE / Media StudiesDDC classification: 384/.068 Online resources: Location Map
Summary:
"With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book's tables and figures, video links and an RSS feed"--
"With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book's tables and figures, video links and an RSS feed"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		384.068 GE ME (Browse shelf) Available T0049509
Total holds: 0

Revision of: Telecommunications management / Richard A. Gershon. Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.

"With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book's tables and figures, video links and an RSS feed"--

"With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book's tables and figures, video links and an RSS feed"--

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