Captive audience [videorecording] /
By: Alper, Loretta
Material type:
Visual materialPublisher: Northampton, MA : Media Education Foundation, c2003.Description: 1 x DVD ; 45 mins.Subject(s): Education -- United States -- Marketing | Commercialism in schools -- United States | Business and education -- United States
Summary:
Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| DVD | University of Wollongong in Dubai Main Collection | 371.2 AL CA (Browse shelf) | Available | T0049770 |
Total holds: 0
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| 371.146 DU PR The principal as staff developer / | 371.192 ST IN Involving parents / | 371.19206 IN TE International perspectives on maladministration in education : | 371.2 AL CA Captive audience | 371.2 BA LE Leverage leadership | 371.2 BO ED Educational leadership for a more sustainable world | 371.2 BR FO Foundations of educational leadership : |
Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists.
Cast : Narrator: Alvin F. Poussaint.
Special features: "Channel One episode" (13 min.); "Dumbing down news / Network News Lite" (5 min.); "Co-opting media literacy / Real media literacy" (4 min.); "More on commercialism" (5 min.); "More on the politics of funding" (5 min.); "More on resisting commercialism" (3 min.); "More on what's at stake" (7 min.).
1 x DVD.