Social media and public relations : eight new practices for the pr professional /
By: Breakenridge, Deirdre
Material type:
BookPublisher: Upper Saddle River, N.J. : FT Press, c2012.Edition: 1st ed.Description: ix, 166 p. : ill. ; 23 cm.ISBN: 9780132983211Program: MMC913 MMC932 MMC933Subject(s): Social media | Public relationsDDC classification: 302.23/1 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.231 BR SO (Browse shelf) | Available | T0010131 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.231 BR SO (Browse shelf) | Available | T0050088 |
Total holds: 0
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| 302.231 BE CR Critical theory and the digital / | 302.231 BE TW Between the public and private in mobile communication | 302.231 BR SH Sharing our lives online : | 302.231 BR SO Social media and public relations : | 302.231 BR SO Social media and public relations : | 302.231 CH SU Superconnected : | 302.231 CU FI Finite media : |
Includes bibliographical references and index.
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
MMC913 MMC932 MMC933