Marketing management and strategy : an African casebook /
Title By: Tesar, George [editor.] | Kuada, John E [editor.]
Material type:
BookPublisher: London: New York : Routledge, 2013Description: xviii, 257 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415783330 (hbk.); 9780415783347 (pbk.)Subject(s): Marketing -- Africa | Marketing -- Management -- Case studies | Strategic planning -- Africa -- Case studies | Management and Business StudiesDDC classification: 658.80096
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.80096 MA RK (Browse shelf) | Available | T0050121 |
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| 658.80076 PR OF Professional Diploma in Marketing : study text : managing marketing | 658.80089 BU CR Cross-cultural marketing : theory, practice and relevance / | 658.80094 LA MA Market-driven management : strategic and operational marketing / | 658.80096 MA RK Marketing management and strategy : an African casebook / | 658.800973 HA MA Marketing mistakes and successes / | 658.800973 HA MA Marketing mistakes and successes | 658.800994 KO MA Marketing in Australia / |
Formerly CIP. Uk
Includes bibliographical references (pages 248-253) and index.
An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.