Presents cases studies and interviews about companies that have successfully used the digital presence of its employees and customers to represent the company brand.

Includes bibliographical references (p. 251-256) and index.

The new normal : even change is changing -- The Blue Focus Marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social media using guardrails -- How Dell learned to SMaC-U into social success -- How Cisco built a powerful employee network -- How the Southwest way creates competitive advantage -- AT&T : B2B social networking at its best -- How Acxiom & Domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The Blue Focus Marketing ten commandments of brand soul.

Adult Follett Library Resources.

Adult.