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Strategy in practice : a practitioner's guide to strategic thinking /

By: Tovstiga, George
Material type: BookPublisher: Hoboken : Wiley, a John Wiley and Sons, Ltd, Publication [2013].Edition: 2nd ed.Description: xv, 270 p. ; 25 cm.ISBN: 9781118519257 (pbk.)Subject(s): Strategic planningDDC classification: 658.4/012
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Includes bibliographical references and index.

Preface to the first edition -- Preface to the second edition -- Introduction to strategy in practice and strategic thinking -- Articulating the strategic question -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices putting strategy to practice -- Appendix A: probing the strategic boundaries of the firm?s unique competing space -- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index.

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