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Blockbusters : hit-making, risk-taking, and the big business of entertainment /

By: Elberse, Anita
Material type: BookPublisher: New York : Henry Holt and Co., c2013.Edition: 1st ed.Description: 307 p. ; ill. : 25 cm.ISBN: 9780805094336 (trade); 0805094334Subject(s): Mass media -- Economic aspects | Motion picture industry | Music trade | CelebritiesDDC classification: 384 Online resources: Location Map
Summary:
Explains how the entertainment industry works and what is behind the success of entertainment businesses and superstars.
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
384 EL BL (Browse shelf) Available T0023316
Total holds: 0

Includes bibliographical references (p. 267-288) and index.

Explains how the entertainment industry works and what is behind the success of entertainment businesses and superstars.

Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.

Adult

Adult.

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