Bank 3.0 : why banking is no longer somewhere you go, but something you do / Brett King.

Includes bibliographical references (p. [397-399]).

The first edition of BANK 2.0 -#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months-took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0 , Brett King brings the story up to date with the latest trends redefining financial services and payments-from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud , the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry. "On the Web and on Mobile, the customer isn't king-he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice." Gerry McGovern , author of Killer Web Content