Contemporary selling : building relationships, creating value /
By: Johnston, Mark W
Title By: Marshall, Greg W
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.85 JO CO (Browse shelf) | Available | T0023903 |
, Shelving location: Main Collection Close shelf browser
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658.85 GI SA Sales bible : the ultimate sales resource | 658.85 HE ST Strategies for selling | 658.85 HO SE Selling / | 658.85 JO CO Contemporary selling : building relationships, creating value / | 658.85 JO CO Contemporary selling : | 658.85 KI SE The secrets of selling : how to win in any sales situation / | 658.85 KO AR The art of influencing and selling / |
Rev. ed. of: Relationship selling. 3rd ed. c2010.
Includes bibliographical references and index.
Published in previous editions as Relationship Selling , the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .