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Social research methods : qualitative and quantitative approaches /

By: Neuman, William Lawrence, 1950-
Material type: BookPublisher: Harlow : Pearson Education, c2014.Edition: 7th ed.Description: ii, 598 p. ; ill. : 28 cm.ISBN: 9781292020235Program: ACCY305Subject(s): Sociology -- Research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 301/.07/2 Online resources: Location Map
Summary:
This comprehensive text offers students balanced coverage of both the qualitative and quantitative approaches to social research. the fourth edition of Social Research Methods renews its commitment to help students learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches students to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show students not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
301.072 NE SO (Browse shelf) Available T0024591
Total holds: 0

Includes bibliographical references (p. 523-549) and indexes.

This comprehensive text offers students balanced coverage of both the qualitative and quantitative approaches to social research. the fourth edition of Social Research Methods renews its commitment to help students learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches students to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show students not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two.

ACCY305

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