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Media relations : issues and strategies Jane Johnston

By: Material type: TextTextPublication details: Crows Nest, N.S.W. : Allen & Unwin, 2013.Edition: 2nd edDescription: viii, 296 p. : ill. ; 23 cmISBN:
  • 9781742376448
Subject(s): Summary: Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.20994 JO ME (Browse shelf(Opens below)) Available T0024644

Includes index and bibliographical references 273-290.

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

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