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Qualitative media analysis /

By: Altheide, David L
Title By: Schneider, Christopher J
Material type: BookSeries: Qualitative research methods ; v. 38.Publisher: Los Angeles : Sage Publications, c2013.Edition: 2nd ed.Description: xiii, 150 p. : ill. ; 22 cm.ISBN: 9781452230054 (pbk. : acid-free paper)Subject(s): Mass media -- Research -- Methodology | Qualitative researchDDC classification: 302.23072 Online resources: Location Map
Summary:
"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.".
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
302.23072 AL QU (Browse shelf) Available T0024648
Total holds: 0

Includes bibliographical references (p. 139-146) and index.

"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.".

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