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Economics for business /

By: Mulhearn, Chris
Title By: Vane, Howard R
Material type: BookPublisher: Basingstoke : Palgrave Macmillan, c2012.Edition: 2nd ed. / Chris Mulhearn and Howard R. Vane.Description: xxx, 460 p. ; ill. col. : 25 cm.ISBN: 9780230271715 (pbk.) :; 0230271715 (pbk.) :Subject(s): Managerial economicsDDC classification: 338.5024658 Online resources: Location Map
Summary:
An introductory textbook with the perfect balance of practical business examples and economic theory, a witty and friendly writing style, and quirky and enjoyable learning features Economics for Business is an engaging introductory text, full of examples and cases enabling students to grasp complex economic theory and understand its relevance in real-world business scenarios. Students will enjoy the clarity and wit of the writing style and benefit from the quirky learning features and illustrations.Produced in an organized, traditional structure, this textbook discusses topical issues, as well as offering a modern coverage of economic theory. The Credit Crunch and its aftermath are amply covered, and on the theory side behavioral economics makes appearances throughout. Also, reflecting the expertise of the authors, the book's presentation is enriched throughout by economic-historical context.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		338.5024658 MU EC (Browse shelf) Available T0033234
Total holds: 0

Previous ed.: 2001.

Includes index.

An introductory textbook with the perfect balance of practical business examples and economic theory, a witty and friendly writing style, and quirky and enjoyable learning features Economics for Business is an engaging introductory text, full of examples and cases enabling students to grasp complex economic theory and understand its relevance in real-world business scenarios. Students will enjoy the clarity and wit of the writing style and benefit from the quirky learning features and illustrations.Produced in an organized, traditional structure, this textbook discusses topical issues, as well as offering a modern coverage of economic theory. The Credit Crunch and its aftermath are amply covered, and on the theory side behavioral economics makes appearances throughout. Also, reflecting the expertise of the authors, the book's presentation is enriched throughout by economic-historical context.

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