Whoever tells the best story wins : how to use your own stories to communicate with power and impact /
By: Simmons, Annette
Material type:
BookPublisher: New York : Amacom, c2007.Description: x, 226 p. ; 24 cm.ISBN: 9780814409145 (trade); 0814409148 (trade)Subject(s): Business communication | Storytelling | Communication | Business | StorytellingDDC classification: 658.4/52 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.452 SI WH (Browse shelf) | Available | T0025415 |
, Shelving location: Main Collection Close shelf browser
Offers writers practical tips and exercises to help them create stories with intentional messages that use tested, universal story structures to get their ideas across.
Includes bibliographical references (p. 213-216) and index.
Thinking in story -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- Finding stories to tell -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- Perfecting the craft -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
Adult Follett Library Resources.
Adult.