Storytelling on steroids : 20 stories that hijacked popular culture /
By: Weich, John
Material type:
BookDescription: 176 p. : col. ill. ; 22 cm.ISBN: 9789063693114; 9063693117Other title: 20 stories that hijacked popular culture | Twenty stories that hijacked popular culture.Subject(s): Storytelling -- Social aspects | Popular cultureDDC classification: 306 Online resources: Location Map
Summary:
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 306 WE ST (Browse shelf) | Available | T0025416 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 306 ST CU Culture and citizenship : | 306 TO GL Globalization and culture / | 306 VA TA Tales of the field : | 306 WE ST Storytelling on steroids : | 306.01 WO TR Transforming qualitative data : | 306.071 TH IN Introducing cultural and media studies : | 306.072 HA WH What's wrong with ethnography? : |
Includes bibliographical references and index.
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.