A framework for marketing management.
By: Kotler, Philip
Title By: Keller, Kevin Lane
Material type:
BookPublisher: Harlow : Pearson Education, c2011.Edition: 5th ed., International ed.Description: 358 p. ; ill. col. : 24 cm.ISBN: 9780273752516 (pbk.) :; 0273752510 (pbk.) :Subject(s): Marketing -- Management | Marketing -- Management -- Case studies | Marketing -- Management -- Computer simulation | Management and Business StudiesDDC classification: 658.8
Summary:
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO FR (Browse shelf) | Available | T0050480 |
Total holds: 0
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| 658.8 KO FR A framework for marketing management / | 658.8 KO FR A framework for marketing management / | 658.8 KO FR A framework for marketing management / | 658.8 KO FR A framework for marketing management. | 658.8 KO GE Getting attention : leading-edge lessons for publicity and marketing / | 658.8 KO HI High impact marketing that gets results / | 658.8 KO IN International marketing : an Asia Pacific focus / |
Previous ed.: 2009.
Includes bibliographical references and index.
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.