Mass communication theory : foundations, ferment, and future /
By: Baran, Stanley J
Title By: Davis, Dennis K
Material type:
BookPublisher: Australia ; United Kingdom : Wadsworth Cengage Learning, c2012.Edition: 6th ed., International ed.Description: xxiv, 456 p. ; 24 cm.ISBN: 9780495902904 (pbk.) :; 049590290X (pbk.) :Subject(s): Mass media -- PhilosophyDDC classification: 302.2301 Online resources: Location Map
Summary:
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.2301 BA MA (Browse shelf) | Checked out | 03/25/2024 | T0050511 |
Total holds: 0
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| 302.23 WA IN Infographics : | 302.23 WI ME Media technology and society : | 302.23 WI ME Media technology and society : | 302.2301 BA MA Mass communication theory : | 302.2301 BA ME Media and journalism : | 302.2301 BA ME Media and journalism : | 302.2301 BE ME Media analysis techniques / |
Previous ed.: 2009.
Includes bibliographical references (p. 430-445) and index.
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.