The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2011.Description: x, 244 p. ; ill. ; 25 cmISBN: - 9781119993643 (hardback)
- 658.8/3 23
- HD38.7 .H44 2011
- BUS043000
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HE HA (Browse shelf(Opens below)) | Available | T0025901 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.83 HA ND Handbook of marketing scales : | 658.83 HA ND The handbook of marketing research : | 658.83 HA ND Handbook of marketing analytics : | 658.83 HE HA The handbook of market intelligence : | 658.83 HE HA The handbook of market intelligence : | 658.83 JE DA Data-driven marketing : | 658.83 JE DA Data-driven marketing : |
"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.
"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.
Includes bibliographical references and index.
There are no comments on this title.