Includes bibliographical references and index.

Previously published under title: Dynamic supply chain alignment.

A new business model for new and challenging times : re-engaging with customers and suppliers -- Customer conversations : all pathways lead to customers -- Designing supply chain strategies : formulating and delivering the appropriate value propositions -- Implementing a multiple supply chain configuration : aligning internal culture with customers to execute strategy -- Leading from the front : converting customer insight into successful implementation -- Designing responsive organization structures : enabling enterprise supply chains -- Continuous replenishment supply chains : where relationships matter most -- Lean supply chains : focusing on efficiency and lowest cost-to-serve -- Agile supply chains : where quick response is paramount -- Fully flexible supply chains : where nothing is impossible -- The "triple / A" supply chain revisited : What is really going on under the covers -- Supplier conversations and the four generic supply-side supply chains : the mirror / image of the demand side -- "Hybrid" supply chains : surfacing the new realities -- New business models for new supply chains : the miracle of embedded alignment -- Delivering dynamic supply chains : the agenda for the next decade -- Meeting of minds : joining the dots to create dynamic institutions.

"John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignment which is so powerfully presented in this ground-breaking book." Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it's people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment . To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.