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Digital wars : Apple, Google, Microsoft and the battle for the Internet /

By: Arthur, Charles, 1961-
Material type: BookPublisher: London : Kogan Page Ltd., 2014.Edition: 2nd ed.Description: viii, 335 p. ; 22 cm.ISBN: 9780749472030; 0749472030 (pbk.)Subject(s): Internet industry -- United States | BUSINESS & ECONOMICS / General | BUSINESS & ECONOMICS / Industries / Computer Industry | COMPUTERS / Internet / GeneralDDC classification: 338.4/70040973 Online resources: Location Map
Summary:
"The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
338.470040973 AR DI (Browse shelf) Available T0026630
Total holds: 0

Includes index.

"The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"--

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