PART I: "BIG" DATA DRIVEN SUPPLY CHAINS 1 Chapter 1 A Game Changer 3 1.1 Big Data Basics 5 1.2 What Is Different? 10 1.3 What Does It Mean? 13 1.4 Transformations 18 1.5 Data-Driven Supply Chains 21 Chapter 2 Transforming Supply Chains 23 2.1 Across the Entire Supply Chain 24 2.2 The Supply Chain System 25 2.3 From Sourcing to Sales 30 2.4 Coordinated and Integrated 36 2.5 The Intelligent Supply Chain 37 Chapter 3 Barriers to Implementation 43 3.1 Why Isn't Everyone Doing It? 43 3.2 The Barriers 46 3.3 Breaking Ahead of the Pack 56 PART II: IMPACT ON SUPPLY CHAIN LEVERS 59 Chapter 4 Impact on "Sell" 61 4.1 Driving the Supply Chain 62 4.2 All About the Customer 69 4.3 Price Optimization 75 4.4 Merchandising 77 4.5 Location-Based Marketing 78 4.6 The Whole Bundle 81 Chapter 5 Impact on "Make" 85 5.1 Making the Things We Sell 86 5.2 Product Design and Innovation 93 5.3 Improving the Production Process 98 5.4 The Digital Factory 103 5.5 Make Connects the Value Chain 106 Chapter 6 Impact on "Move" 109 6.1 Moving the Things We Sell 110 6.2 How Big Data Impacts Move 118 6.3 Integrating Logistics Activities 129 Chapter 7 Impact on "Buy" 131 7.1 Big Data and Buy 132 7.2 How Much Do You Need? 138 7.3 Outsourcing 143 7.4 Risk Management 147 PART III: THE FRAMEWORK 153 Chapter 8 The Roadmap 155 8.1 Lessons 156 8.2 Doing It Right 158 8.3 How It Works 162 8.4 Breaking Down Segmentation 164 8.5 Strategic Alignment 167 8.6 The Importance of Measuring 171 8.7 The Journey 176 Chapter 9 Making It Work 181 9.1 Strategy Sets the Direction 181 9.2 The Building Blocks 186 9.3 Following the Maturity Map 195 9.4 Sales & Operations Planning (S&OP) 200 9.5 People Making Decisions with Data 207 Chapter 10 Leading Organizational Change 209 10.1 Transformation Required 210 10.2 The Four-Step Change Process 215 10.3 Leadership 225 Endnotes 229 Index 249 Your complete blueprint for using Big Data to transform your entire supply chain - and uncover breakthrough sources of competitive advantage.