Preface xii Chapter 1 Supply Chain and Shareholder Value 1 Supply Chain and Value 5 Supply Chain Master Plan 9 Cash-Management Cycle 15 Purchase-to-Pay Cycle 16 Manufacturing-to-Revenue Cycle 17 Integrated Perspective 19 Chapter 2 Enabling Business Value 21 Enabling Sales Volume Growth 22 Enabling Customer Experience 24 Enabling Margin Growth 24 Simultaneous Policies 26 Business Value Impact Chart 27 Chapter 3 Enabling Sales Volume Growth 33 Enabling Market-Share Growth 37 Reducing Revenue Cycle 40 Reducing Lost Sales 41 Supporting Marketing and Sales Initiatives 44 Chapter 4 Enabling Customer Experience 47 Improve Customer Perception 54 Manage Cost to Serve 58 Offering Service Packages 61 Chapter 5 Enabling Margin Growth 71 Reducing Cost of Sales 72 Balancing Asset Management 73 Balancing Service Level and Cost Structure 76 Expert Opinion 78 Chapter 6 Applying the SNAR Model 83 Planning Logistics 83 Demand Planning and Forecasting 84 Procurement and Purchase 91 Stock and Inventory Control 93 Production Planning 97 Synchronous Operations 98 Transportation 98 Warehousing 99 Manufacturing 101 Distribution 102 International Logistics 104 Supply Chain Governance 106 Customer Service 106 Supply Chain Projects 108 Information Technology 110 Human Resources 112 Sustainability 113 Business Integration 115 External Supply Chain 117 Chapter 7 Connecting Strategies 121 Supply Chain Risk Management 127 Economic Value Added 131 Sales and Operation Planning 133 Case 1: Medium-Size Multinational Pharmaceutical Company 145 Case 2: Large Multinational Beverage Company 146 Case 3: Large Multinational Pharmaceutical Company 147 Case 4: Large Multinational Pharmaceutical Company 148 Case 5: Large Multinational Food Company 149 Case 6: Large Multinational Brewery 149 Case 7: Large Multinational Chemical Company 151 Case 8: Business Discontinuity 152 Index 155.