E-commerce 2014 : business technology society /
By: Laudon, Kenneth C
Title By: Traver, Carol
Material type: BookPublisher: Boston : Pearson, c2014.Edition: 10th ed.Description: xli, 804 p. : ill. ; 27 cm.ISBN: 978-0133024449Uniform titles: Electronic commerce twenty-fourteen. Subject(s): E-Commerce
Summary:
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 LA EC (Browse shelf) | Available | T0027951 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.84 KO GL Global marketing management | 658.84 KO GL Global marketing management | 658.84 KO IN International marketing / | 658.84 LA EC E-commerce 2014 : business technology society / | 658.84 LE GL Global marketing management : changes, new challenges, and strategies / | 658.84 LE GL Global marketing management : changes, new challenges, and strategies / | 658.84 LE GL Global marketing management : changes, challenges and new strategies / |
Includes bibliographical references and index.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.