Social marketing : good intentions /
By: Webster, Cynthia M [author.]
Title By: Carter, Leanne M | D'Alessandro, Steve | Gray, David
Material type:
BookPublisher: Victoria : Tilde Publishing and Distribution, c2014Edition: 1st ed.Description: viii, 192 p. : ill. ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780734611321Subject(s): Social marketing | Social media -- Marketing | Internet marketingDDC classification: 658.8 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WE SO (Browse shelf) | Available | T0027964 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 WA PR Principles of marketing an interactive approach / | 658.8 WA PR Principles of marketing an interactive approach / | 658.8 WE PL Place to space : migrating to ebusiness models / | 658.8 WE SO Social marketing : good intentions / | 658.8 WH AT What is marketing? / | 658.8 WI ES Essentials of services marketing / | 658.8 WI FU The fundamentals and practice of marketing / |
Includes bibliographical references.
Examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.
Part I: Setting the scene: good reasons for bheaviur change -- Chapter 1. Overconsumption and the pursuit of pleasure -- Part II. Live long and prosper: health and wellbeing -- Chapter 2. Battle of the bulge -- Part III. Beauty is in the eyes of the beholder; power and perception -- Chapter 3. Blue eyes/brown eyes: the globalisation of beauty or betrayal? -- Part IV. Life in the fast lane: addictions and risky business -- Part V. Back to basics: environment and sustainable living -- Chapter 4: What a waste: recycling, littering, industrial and commercial waste.