Consumer behaviour /
By: Schiffman, Leon G
Title By: Kanuk, Leslie
Material type: BookPublisher: Harlow : Pearson Education Limited, c2015.Edition: 11th ed., Global edition.Description: 492 p. : col. ill. ; 28 cm.ISBN: 978-0273787136Subject(s): Consumer behavior | Motivation research | MarketingItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SC CO (Browse shelf) | Available | T0033745 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SC CO (Browse shelf) | Available | T0027972 |
, Shelving location: Main Collection Close shelf browser
658.8342 SC CO Consumer behavior / | 658.8342 SC CO Consumer behavior / | 658.8342 SC CO Consumer behaviour / | 658.8342 SC CO Consumer behaviour / | 658.8342 SC IM The impulse economy : understanding mobile shoppers and what makes them buy / | 658.8342 SE CO Consumer behaviour | 658.8342 SE CO Consumer behaviour |
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
Includes index.