Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship.

Part I: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Part II: Conceptual Foundations Chapter 3: Stakeholder Management and Communication Chapter 4: Corporate Identity, Branding and Corporate Reputation Part III: Corporate Communication in Practice Chapter 5: Communication Strategy Chapter 6: Strategic Planning and Campaign Management Chapter 7: Research and Measurement Part IV: Specialist Areas in Corporate Communications Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part V: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations Chapter 14: Social Media and Corporate Communication.