Understanding children as consumers /
Title By: Marshall, Dave [Editor.]
Material type:
BookSeries: Publisher: Los Angeles : SAGE, c2010.Description: xvii, 262 p. : ill. ; 25 cm.ISBN: 9781847879271; 1847879268; 1847879276Subject(s): Child consumers | Consumer behavior | BUSINESS & ECONOMICS -- Consumer BehaviorDDC classification: 658.8342083 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342083 UN DE (Browse shelf) | Available | T0010866 |
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| 658.8342 WI CU Customer behaviour : consumer behaviour & beyond / | 658.8342 ZA HO How customers think : essential insights into the mind of the market / | 658.8342 ZA HO How customers think : essential insights into the mind of the market / | 658.8342083 UN DE Understanding children as consumers / | 658.83420941 WA CO Consumed : how shopping fed the class system / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy. |
Includes bibliographical references and index.
Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valerie-Inees de la Ville and Valerie Tartas Consumer Socialization in Families - Karin M Ekstrom Methodological and Design Issues in Research with Children - Teresa Davis PART TWO: ENCOUNTERING MARKETING Children and the Market - Gary Cross An American Historical Perspective Children and Brands - Agnes Nairn Children and Advertising - Brian Young Children and Shopping - Julie Tinson and Clive Nancarrow Children and Money - Christine Roland-Levy PART THREE: KIDS' STUFF Children and Food - David Marshall and Stephanie O'Donohoe Children and the Internet - Birgitte Tufte and Jeanette Rasmussen Children and Fashion - Maria Piacentini PART FOUR: LOOKING FORWARD The Ethics of Marketing to Children - Sarah Todd Children as 'Competent' Consumers - Stephen Kline.
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate.