Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
By: Balmer, John M.T
Title By: Greyser, Stephen A
Material type:
BookPublisher: London ; New York : Routledge, 2003.Description: xviii, 365 p. : ill. ; 25 cm.ISBN: 9780415284219; 041528421X (pbk.)Subject(s): Corporations | Corporate image | Business names | Corporations | Corporations -- Public relations | TrademarksDDC classification: 659.2
Summary:
Collects sixteen articles on various dimensions of corporate identity, image, reputation, branding, and other forms of meaning, with commentary; discussion and sutdy questions; and recommendations for further reading.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 BA RE (Browse shelf) | Checked out | 02/23/2024 | T0050661 |
Total holds: 0
Collects sixteen articles on various dimensions of corporate identity, image, reputation, branding, and other forms of meaning, with commentary; discussion and sutdy questions; and recommendations for further reading.
Includes bibliographical references and index.
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