Machine generated contents note: Foreword -- Acknowledgements -- Behind the scenes of a networked book 01 What is networking? -- Definitions -- What the experts say -- Breaking it down -- Key points02 How big should my network be? -- The rise and rise of networks -- What the experts say -- The argument for open networking -- How your network grows -- Fit for purpose -- Key points03 What's your networking style? -- What's your networking style? -- How the styles work -- Recognizing the styles online -- Networking using styles -- Key points04 How to work the room in five easy steps -- Introducing the five-step approach -- Plan -- Meet -- Connect -- Enlist -- Follow up -- Key points05 Tools for the job -- Facebook -- Google+ -- LinkedIn -- Twitter -- E-mail -- How online and offline networking support each other -- Keep in touch -- Key points06 Building your reputation online -- The three C's -- Your Return on Reputation (ROR) -- The basics -- Be professional -- What the online gurus say and do -- Key points07 How to network effectively at work -- Starter for 10 -- Glass ceilings -- Leadership is a measure of influence -- Influence your industry -- Landing a job -- Key points08 The networking scorecard -- A professional approach -- The right metrics -- The scorecard in action -- Key points09 The complete professional networker -- Face-to-face -- The bridge -- Online success -- How not to network -- Develop an inner circle -- The strategic networker -- Key points10 Mobilizing your network -- Getting started -- A networking mentality -- Referrals -- The future of networking -- Key points -- Index.

"While most people recognize networking as a critically important skill, many find it difficult, boring or fear inducing sometimes even all three. However, mastering the right techniques can pay off and help people thrive in today's networked business world. Effective networking means tapping into a team of likeminded business people willing to help each other achieve their goals. The Complete Guide to Professional Networking demonstrates how to use networking in person and online together successfully for powerful results. The techniques and suggested strategies in this book are backed up by interviews with some of the world's most successful networking experts. This book is accompanied by a website with videos of these experts, as well as their cartoon caricatures throughout the book"--

"Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team of like-minded business people willing to help each other achieve their goals. If you build, grow and nurture your business networks, you will become known for your expertise and will be better placed to win the new client, business or job when it really matters. You can network successfully in person or online and The Complete Guide to Professional Networking shows you how to use both together for the most powerful results. The techniques and suggested strategies in this book are backed up by video interviews with some of the world's most successful networking experts"--