Global marketing /
By: Keegan, Warren J
Title By: Green, Mark C
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KE GL (Browse shelf) | Available | T0016588 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KE GL (Browse shelf) | Available | T0016233 |
, Shelving location: Main Collection Close shelf browser
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.84 KE GL Global marketing management / | 658.84 KE GL Global marketing management / | 658.84 KE GL Global marketing / | 658.84 KE GL Global marketing / | 658.84 KE GL Global marketing | 658.84 KL ST Strategic electronic marketing : managing e-business / | 658.84 KL ST Strategic electronic marketing : managing e-business / |
MARK343
Introduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions i: advertising and public relations -- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility.