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Serious games for business : using gamification to fully engage customers, employess and partners /

By: Boinodiris, Phaedra
Title By: Fingar, Peter, 1946-
Material type: BookPublisher: Tampa, Florida : Meghan-Kiffer Press, c2014Description: 194 p. : ill. ; 23 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780929652504Other title: Using gamification to fully engage customers, employess and partners.Subject(s): Social media | Social marketing | Internet games -- Psychological aspects | Customer loyaltyDDC classification: 658.872
Summary:
Using an innovative multimedia format, this book turns the inevitable alphabet soup of gamification terms into a gourmet delight with true business substance. Readers will no doubt find themselves exploring the book's concepts through the 60+ videos, articles and lectures cited with tiny URLs and smart phone QR Codes, all of which jump off the printed page to provide further insights from recognized experts. In the business world, gamification has typically leveraged badges, points and leaderboards in the hopes of engaging people. This falls far short of the potential of what gamification can do for businesses. On one end of the spectrum, businesses can use game design techniques in ways that are not overtly game-like to fully engage customers, partners, and employees. When well implemented, gamification can transform a work culture by cultivating deep emotional connections, high levels of active participation, and long-term relationships that drive business value. On the other end of the spectrum, businesses can utilize strategy games, simulation games, and role-playing games as means to teach, drive operational efficiencies, and innovate. In this book you will explore the many aspects of using gamification in business and find case studies describing how organizations have embraced social collaboration using playful design to reap tremendous value.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 BO SE (Browse shelf) Available T0016116
Total holds: 0

Includes bibliographic references (pages 182-194) and index.

Using an innovative multimedia format, this book turns the inevitable alphabet soup of gamification terms into a gourmet delight with true business substance. Readers will no doubt find themselves exploring the book's concepts through the 60+ videos, articles and lectures cited with tiny URLs and smart phone QR Codes, all of which jump off the printed page to provide further insights from recognized experts. In the business world, gamification has typically leveraged badges, points and leaderboards in the hopes of engaging people. This falls far short of the potential of what gamification can do for businesses. On one end of the spectrum, businesses can use game design techniques in ways that are not overtly game-like to fully engage customers, partners, and employees. When well implemented, gamification can transform a work culture by cultivating deep emotional connections, high levels of active participation, and long-term relationships that drive business value. On the other end of the spectrum, businesses can utilize strategy games, simulation games, and role-playing games as means to teach, drive operational efficiencies, and innovate. In this book you will explore the many aspects of using gamification in business and find case studies describing how organizations have embraced social collaboration using playful design to reap tremendous value.

Foreword by Tom Grant -- Forrester Research.

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