Entertainment management : towards best practice /
Title By: Moss, Stuart [Editor] | Walmsley, Ben [Editor]Material type: BookSeries: CABI tourism texts.Publisher: Oxfordshire : CAB International, c2014.Description: xiv, 311 p. : ill. ; 25 cm.ISBN: 9781780640235Subject(s): Performing arts -- Management | Public Relations | Cultural Management | Entertainment LawDDC classification: 790.2068
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||790.2068 EN TE (Browse shelf)||Available||T0027093|
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.